Company Description
Colliers is a leading global real estate services and investment management company. Operating in 62 countries, with 17,000 professionals, we deliver expert advice to maximize the potential of property for occupiers, owners, and investors. In Czech Republic, we’ve been present for over 30 years, we have ca 75 employees, with office in Prague.
We’re proud to be recognized as a. the Top 5 Enterprise Workplaces in Europe via the Inspiring Workplaces Awards. We are also named one of the most Inspiring Workplaces in Europe in 2024. Colliers globally has won “World’s Best Real Estate Advisor” by Euromoney, and “Best Global Agency” and other global/EMEA awards.
Job Description
The Marketing Manager will drive the company’s marketing strategy, brand development, and lead generation efforts across all service lines. This role requires a strong leader who understands the real estate industry and can align marketing strategies with business goals. You will oversee a team, manage agency relationships, and ensure the delivery of high-impact campaigns across digital, print, and experiential platforms.
Key Responsibilities
- Strategic Leadership:
- Develop and execute a comprehensive marketing strategy aligned with business goals.
- Lead branding, positioning, and messaging across all channels and platforms.
- Team & Stakeholder Management:
- 1 direct report = graphic designer
- Collaborate closely with sales, research, and advisory teams to support lead generation and client engagement.
- Collaboration with Head of People to create strategy for Employment Brand elevation.
- Campaigns & Lead Generation:
- Oversee the planning and execution of integrated marketing campaigns.
- Optimize marketing funnels and lead nurturing strategies.
- Track and report ROI on marketing investments.
- Digital & Content Marketing:
- Lead digital marketing efforts including SEO/SEM, email marketing, social media, and website management.
- Oversee content strategy for blogs, reports, videos, and press releases.
- Events & PR:
- Coordinate real estate events, client seminars, and industry conferences.
- Manage public relations and media engagement to build brand reputation.
- Market Intelligence:
- Analyze market trends, competitor activity, and customer insights to inform marketing initiatives.
Leverage data to enhance targeting, segmentation, and personalization efforts.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or related field.
- Minimum 5-7 years of marketing experience.
- Proven experience in the real estate industry or B2B professional services is preferred.
- Strong understanding of digital marketing tools, CRM systems (e.g., HubSpot, Salesforce), and analytics platforms.
- Demonstrated success in brand building, campaign execution, and team leadership.
Excellent communication, strategic thinking, and project management skills.
Additional Information
We Offer:
- A senior position in the fastest growing agency in Europe.
- Competitive compensation package (base + performance-based bonus).
- Access to high-quality training and development resources.
- Opportunities to grow within an internationally recognized organization.
- A collaborative, professional, and forward-thinking work environment.
- 28 days of holidays per annum
- 4 sick days per annum
- Meal allowance of 100 CZK per day, in accordance with the company’s internal rules and regulations
- Fully paid Multisport card
