Company Description
With over 80 franchise offices across Australia, PRD has been meeting the needs of property buyers, sellers, renters, and owners for more than 45 years. Our commitment to meticulous research and deep market knowledge sets us apart in the real estate industry.
Job Description
We're seeking a dynamic Digital Marketing Coordinator to join our national team. In this role, you'll collaborate closely with the National Marketing & Technology Manager and external web developers to enhance our online presence. Your efforts will focus on improving search engine rankings, driving lead generation, and supporting our franchise offices with their digital marketing initiatives.
Key Responsibilities
- Search Engine Optimisation (SEO) & Search Engine Marketing (SEM): Implement and monitor SEO and SEM strategies in partnership with external suppliers, utilising tools like Google Analytics and Search Console.
- Website/CMS & Digital Platforms: Coordinate website and digital projects, including briefing external suppliers and conducting user acceptance testing (UAT). Manage the creation of new child websites using our existing CMS templates. Regularly monitor Google Search Console and work with suppliers to resolve any issues.
- Digital Asset Creation: Develop engaging digital content, audit and maintain online business directories, and stay updated on the latest digital platform innovations.
- Franchise Support: Respond promptly to website-related inquiries from our franchise network, providing effective solutions and support.
Qualifications
About You
- To excel in this role, you should have:
- 1-2 years of experience in a digital marketing role.
- A degree or qualification in marketing or a related digital field.
- Experience managing Content Management Systems (CMS).
- Proficiency in copywriting, on-page SEO optimisation, and keyword research.
- Intermediate knowledge of Google Analytics 4 and Search Console.
- A proactive approach to staying updated with SEO and SEM best practices.
- Experience creating digital assets using Adobe Creative Suite or Canva.
Personal Attributes
- A passion for SEO and digital marketing trends.
- Strong copywriting and research skills.
- Detail-oriented with a focus on customer service.
- Excellent written and verbal communication abilities.
- A proactive and collaborative team player.
- Creative problem-solving skills in an ever-evolving digital landscape.
Additional Information
Why Join PRD?
At PRD, we value innovation, collaboration, and a commitment to excellence. You'll be part of a supportive team that encourages professional growth and development. We offer a dynamic work environment where your contributions make a tangible impact.
If you're ready to take the next step in your digital marketing career, we'd love to hear from you. Please submit your CV and a cover letter detailing your relevant experience. For more information, contact Kate Dobbie, Associate Director | Careers, at 07 3026 3309.
Join PRD and be a part of a team that's shaping the future of real estate in Australia.
Please be advised that applications will only be accepted directly rather than via recruitment agencies.
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